In theory

the world is simple

Today it is exactly one year since the first idea to create the Lu brand. During this year, a lot has happened, from redesigning the Lu logo (let’s not show the first version), which was really funny compared to the current simple design, to rebuilding the whole brand skeleton. The changes that we have successively introduced have made Lu slowly take on a form that satisfies us. We have a new beautiful logo, designed labels and some of the clothes, we are constantly designing new patterns, and we are looking for models and artists who want to create the unique atmosphere of Lu together with us.